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Information Gathering Form for New Freelance Writing Clients
  1. Briefly describe your company's products or services. (Please include a link to your current company website if applicable.)
  2. What are your goals for this project?
  3. Where will this text be used? Is it for your company website or blog? Will it be placed in a related-business publication or a free-article directory?
  4. What is your project deadline?
  5. Who will review the final copy?
  6. Who should I contact with any questions?
  7. Do you prefer a casual writing style or copy that is more formal in nature?
  8. Do you prefer text that is written in the first person ("We sell discount clothing, shoes, and accessories.") or the third-person ("FashionPlace.com sells discount clothing, shoes, and accessories.")?
  9. Would you like to focus more on selling your products or services or providing useful information to the reader while casually discussing the benefits of your products or services? (Do you prefer a "hard" sell or a "soft" sell?)
  10. Do you have any keyword density requirements for this project?
  11. Do you have an example of an article that would fit your company's needs?
  12. Who do you consider to be your company's competitors? What makes you different from your competitors?

This page was last updated on January 13, 2008.